My patience with the NFL is wearing thin. From not allowing Rush Limbaugh to be part of a ownership group, to the inane rules no one can understand, to the often mediocre product on the field, and oddly enough, the increasingly sanitized and awful Super Bowl ads, to this bit of PC
By the way, the company offered to switch the company logo that appears at the end of the spot for an American flag. The NFL still ruled the ad “offensive”
According to a statement from FOX to Daniel Defense, “Unfortunately, we cannot accept your commercial in football/Super Bowl spots due to the rules the NFL itself has set into place for your company’s category.”
The NFL’s Advertising Policy addresses several Prohibited Advertising Categories, including guidelines for ads featuring alcohol, video games, movies, prescription drugs, and, of course, firearms.
The firearms portion of the NFL’s Prohibited Advertising Categories states:
“5. Firearms, ammunition or other weapons are prohibited; however, stores that sell firearms and ammunitions (e.g., outdoor stores and camping stores) will be permitted, provided they sell other products and the ads do not mention firearms, ammunition or other weapons.”
According to these guidelines, Daniel Defense’s Super Bowl commercial does not violate NFL policy for two reasons:
- Daniel Defense has a brick-and-mortar store, where they sell products other than firearms such as apparel.
- The commercial itself does not mention firearms, ammunition or weaponry.
While Daniel Defense’s commercial does not mention firearms, it does include a logo of their DDM4 rifle at the very end.
When the NFL denied the ad, Daniel Defense immediately offered to replace the DDM4 logo with an American flag and/or the words “Shall not be infringed.”
The NFL replied with another non-negotiable denial.
Allowing teams to shill for ObamaCare, though? That is OK of course, but an ad that talks about basic liberties and responsibilities? OFFENSIVE!