New From Domino’s: The Edibox

New From Domino’s: The Edibox – Domino’s

We are ridiculously excited to announce the launch of the #DominosEdibox, a world first in snackaging innovation.

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So here’s the story behind the box: we found out recently, through conducting customer surveys, that the crust is overwhelmingly the most popular part of the pizza experience, and also that the majority of Domino’s devotees crave extra crust once they’ve finished their meal. These findings, along with our love of surprising people and pushing boundaries, led us to the Edibox. With every future Domino’s delivery, you’ll see the Edibox upgrade option: double the dough to enjoy alongside double the glorious garlic and herb dip. And the best bit? You won’t have to fight to fit that square box into a round bin – this is a waste-free dining experience.

Sarah from Scousecran, a renowned foodie blog up in Liverpool, was involved in the development of the box, from conception all the way through to the final working prototype. We caught up with her on the eve of the launch, and here’s what she had to say: ‘It’s been such a blast being involved in developing the Edibox. It was a pretty tough task – pizza dough is known for being particularly tricky to handle – so we had to be super patient and work together as a team. But what we’ve created is fantastic: it’s fun, eco-friendly and filling. What more could you ask from a pizza box? I can’t wait to hear what people think of it.’

Share this post with your friends and pop your comments in the space below – we’d love to hear your feedback. Join in the conversation using the hashtag #DominosEdibox on Facebook and Twitter.

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Domino’s: ObamaCare Requires 34 Million Pizza Nutrition Signs In Stores

Domino’s: ObamaCare Requires 34 Million Pizza Nutrition Signs In Stores – Washington Examiner

New Obamacare regulations targeting the fast food and grocery store market that require signs detailing calorie and nutritional information on every product will force pizza makers like Domino’s to post up to 34 million different signs in every store: One for every possible pizza order.

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“It’s not like a Big Mac. Pizza is customizable, there are options to factor in,” said Jenny Fouracre-Petko, legislative director for Domino’s and a member of the trade group American Pizza Community. “There are 34 million pizza combinations. We’ve done the math.”

Ditto for the grocery stores, which are shifting to providing more fresh made and baked goods, said Erik Lieberman, counsel for the Food Marketing Institute. “Consider just one fresh-baked blueberry muffin. If one is sold, you need a nutrition sign or sticker. If a half dozen are sold, a different one is required. Same if you sell a dozen.”

Lieberman predicted that the new regulations being finalized by the Food and Drug Administration for chains with 20 stores or more will cost the grocery industry $1 billion. He said stores average 1,500 fresh made items each.

Fouracre-Petko said that just posting generic nutrition signs in Domino’s will cost $4,700 per location, senseless, she said, because virtually all Domino’s customers order by phone and get their food delivered, so most will never seen them. She said that 10 percent of pizza customers enter a Domino’s store. “Coughing up almost $5,000 for something like this will hurt,” she said.

Lieberman said that consumers will get stuck with the bill. “It’s one more cost consumers are going to have to pay for,” he said.

Legislation has been introduced to trim the reach of the Obamacare rules which are aimed at advancing consumer health. Congress could pass the “Common Sense Nutrition Disclosure Act of 2012″ this year, said Lieberman and Fouracre-Petko.

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