How dare Shea Moisture put White women in their ad! Yes, really!
Black women’s hair. You don’t know the shtruggle.
Shea Moisture is a hair product that helps with that shtruggle. Put a white woman in the commercial and the shtrugglers will destroy you. BLACK ONLY!
WHITES NEED NOT APPLY Shea moisture cream
Here is the super offensive ad
So, apparently this company is trying to sale more of their product, and this ad targets people who maybe are not their traditional patrons. How, in any rational sense, is this offensive? Are we really this petty, childish, and emotionally overwrought in America? Are we this obsessed with freaking hair? Are the Black women bitching about this so insecure and pathetic that they are truly offended? I would guess that about 99% of Black women are too busy having lives to be “offended” over the fact that this product might be used by White women. But, of course, the company has apologized for, I guess daring to advertise to Whitey or something
After the backlash, SheaMoisture issued an apology, saying they “f-ed this one up”:
Wow, okay – so guys, listen, we really f-ed this one up. Please know that our intention was not – and would never be – to disrespect our community, and as such, we are pulling this piece immediately because it does not represent what we intended to communicate. You guys know that we have always stood for inclusion in beauty and have always fought for our community and given them credit for not just building our business but for shifting the beauty landscape.
The company admitted that while the purpose of the ad was to demonstrate different “hair journeys,” they will try harder to make sure the black community is “well-represented”:
While this campaign included several different videos showing different ethnicities and hair types to demonstrate the breadth and depth of each individual’s hair journey, we must absolutely ensure moving forward that our community is well-represented in each one so that the women who have led this movement never feel that their hair journey is minimized in any way. We are keenly aware of the journey that WOC face – and our work will continue to serve as the inspiration for work like the Perception Institute’s Good Hair Study/Implicit Association Test that suggests that a majority of people, regardless of race and gender, hold some bias towards women of color based on their textured or natural hair. So, you’re right. We are different – and we should know better.
Oh good grief! What a groveling “apology” Someone grab me a vomit bag. The ad that so offended some malcontents was the first in a series of ads that features a variety of women with a variety of hair needs that Shea felt its product can help. There is something striking here. The CEO of Shea was being interviewed about this and noted that other makers of hair care products are trying to broaden their demographic appeal by targeting a more diverse pool of women. These ads brought down no anger did they? No one went to YouTube to make outrageously outraged videos. No White women whined and pretended to be offended and aggrieved. Apparently diversity is a one way street where the race mongers are concerned. Honestly it is a freaking hair care product ad!
Oh, one more thing that must be made clear. If you are offended by this ad, then you are the problem, because you are being racist. It is you that needs to take a long look in your mirror! Frankly, anyone offended by this deserves but one response. A two-word response. Wanna take a guess what those words are? Yes, the first one does rhyme with luck