Here’s your overpriced pretentious specialty coffee drink, and would you like to check your white privilege with that? Apparently, Starbucks is not content with being the home to douchey hipsters pretending to be writers; they also want to be the destination for uncomfortable racial confrontations. The coffee giant is encouraging its employees to give customers crap about racism.
Beginning on Monday, Starbucks baristas will have the option as they serve customers to hand cups on which they’ve handwritten the words “Race Together” and start a discussion about race. This Friday, each copy of USA Today – which has a daily print circulation of almost 2 million and is a partner of Starbucks in this initiative – will have the first of a series of insert with information about race relations, including a variety of perspectives on race. Starbucks coffee shops will also stock the insert.
As for that “variety of perspectives,” we should look no further than Starbucks CEO Howard Schultz to see what the company thinks about race relations in this country:
The initiative follows several months of consultations with employees that started in December, in part as a result of protests that roiled several U.S. cities after grand juries declined to indict white police officers in the killings of 18-year-old Michael Brown in Ferguson, Mo., near St. Louis, and 43-year-old Eric Garner in Staten Island, N.Y.
Schultz has met with almost 2,000 Starbucks employees since then in cities hit most directly by racial tension and anti-police brutality protests in the last year, including Oakland, St. Louis, Los Angeles, New York, Chicago, and Seattle, where Starbucks is based.
In other words, Schultz comes from a perspective that white people are racists, that cops victimize black people, and that our entire society unfairly places non-whites in a position of disadvantage. So when he says he wants Starbucks employees to engage customers in discussions on race, clearly he wants to push his guilty liberal position of “blame whitey” for everything.
I don’t drink coffee, but if I did, I sure as sh*t wouldn’t get it from Starbucks. But let’s just say that I was getting a burrito at Chipotle and the tortilla guy started in with me about my white privilege. My response would be to tell him to go to hell and I would never buy food from that company again. People simply don’t want to take crap from some minimum wage dork.
Even Fortune acknowledges this is a bad move:
The potential exists for arguments to break out (not for nothing this topic is the third rail of U.S. politics), and some may fairly question any move that could potentially slow in-store service.
I don’t doubt that a good portion of Starbucks customers are liberals that will love this, but sooner rather than later, a barista is going to pick a racism fight with the wrong person. Especially considering how cranky some people are before they have their morning coffee.
CEO Schultz has already alienated gun owners by bowing to pressure from Moms Demand Action and proving he doesn’t respect the 2nd Amendment. Now he seems intent on narrowing his customer base to persons of color and those who admit to their white privilege. Under this business model, pretty soon you won’t be able to get a cup of coffee unless you believe in man-made global warming.